
I was given the task of creating a new logo for the India office of Tourism. I created this design with inspiration from traditional Henna (mehendi) motifs, specifically the concentric circles and half ellipse shapes as well as using a floral shape in the center. The floral shape I chose was the Lotus flower which is an important symbol in Indian culture.
From left to right pictured; process color logo, black and white logo, and reverse color logo.